Table of Contents

3:30 - 4 Phases Recap
5:00 - YouTube Campaign Setup
8:00 - YouTube Conversion Tracking
13:50 - YouTube Ads For List Building
32:30 - YouTube Ads For Engagement
47:00 - Facebook Custom Audiences
59:20 - Facebook Retargeting
1:03:30 - YouTube Custom Audiences
1:12:20 - Squeeze Testing
1:27:00 - Improving Thank You Page
1:29:40 - Improving Welcome Series
1:51:40 - Ongoing Marketing Communications
2:15:15 - Monetization Recap