1. The New Kid On The Block

TikTok is a relatively new platform. While it's mostly popular with audiences under the age of 25, older audiences are beginning to use the platform as well.

This is a quick recap of general social media best practices as they apply to TikTok. 

2. Content On TikTok

What content on TikTok looks like, how users interact with the platform, and what makes TikTok a unique opportunity for you as an artist.

3. Your Music On TikTok

The type of content that’s being posted on TikTok creates a unique opportunity for you to get more exposure for your music on TikTok than most other social media. Even if you don't have a TikTok account.

4. Contests and Challenges

Contests and challenges can be a great way to leverage your existing fanbase to create viral content.

Doing this well can also help you really connect with fans and convert more followers into "True Fans".

5. Testing TikTok Content

Once again, Facebook/Instagram ads can be used to test content to determine what gets shared the most before posting to TikTok.

There are some nuances that make this a little different from the way you would test content for other platforms.