MODULE 5 - YouTube
1. More Than Social Media
YouTube is a little different from social networks like Facebook and Instagram.
Not only is YouTube a social media platform, it’s also a search engine, and a streaming platform.
This video covers 3 huge benefits that make YouTube unique.
2. Promoting Music Videos
YouTube is one of the fastest and easiest ways to get your music in front of new audiences.
The following videos will show you exactly how to promote your music videos on YouTube.
Module 1 - Introduction
Course Introduction
A brief introduction to the course. What you can expect from this course, what will not be covered, and some assumptions that underly the teachings of this course.
Course Overview
An overview of each of the modules in the course.
Module 2 - Getting Started With Google Ads
Google Ads
This course isn't about becoming an expert with Google Ads. It's about promoting your music videos and getting more fans. There's not going to be a lot of fluff here. Just straight-to-the-point guidance to help you get your music videos out to new audiences and grow your fanbase.
Campaign Structure
This video covers the 4 different levels of a Google Ad campaign. Don't worry if this is a bit confusing the first time you go through the video. It will make a lot of sense once you set up a few campaigns. This will be a handy video to use for reference in the future.
Get $150 In FREE Google Ads
Claim your $150 ad credit at https://jammob.com/googleads
Google Ads Setup And Dashboard
How to create your Google Ads account and a brief introduction to the Google Ads dashboard.
If you don't already have a Google Ads account, you can create one at https://ads.google.com
Link Your YouTube Account
Before you start promoting your music videos, you'll need to link your Google Ads account to your YouTube account. This will give you detailed analytics on the performance of your campaigns, so you can get the best results possible.
Module 3 - Promotion Goals
Promotion Goals
Determining the actual goal for your campaign is the first thing you need to do before you begin any type of promotion. The campaign you run will depend heavily on what your goal is.
Module 4 - Social Proof
Social Proof Strategy
When you're first getting started promoting your music videos, you may just want to get as many views as possible as quickly as you can. This is the type of campaign that will accomplish that.
Secret Hack
In this video I reveal the Super Secret "Hack" that I used to get 5,317 real views in just minutes. I'll show you how it works and explain how you can replicate it for similar results.
Social Proof Campaign Setup
Follow along with this video to set up your own campaign using the Super Secret "Hack", so you can get lots of real views without spending a lot of money.
Social Proof Campaign Results
See the initial results of the campaign that was set up in the previous video
Module 5 - Engagement
Engagement Strategy
This type of campaign is less about the number of views and more about getting your videos in front of the right audiences that are likely to become fans. Better targeted ads will typically result in longer watch times and more likes, comments, shares, and subscribers.
In-Stream Engagement
There are 2 types of campaigns we'll be setting up in this module. The first is another "in-stream" ad. This campaign is very similar to the "social proof" campaign in the previous module. The main difference being that this time you'll target specific artist channels.
Discovery Engagement
"Discovery Ads" are the ads that appear alongside other recommended content. These ads do not show up automatically at the beginning of videos.
Viewers have to take an added step to watch these videos, which means much lower view rates... but much higher engagement from those who take the time to watch.
Engagement Results
Review and compare the results of the three different campaigns.
Module 6 - Intelligent Growth
Monetization Strategy
Growing your fanbase the "smart way" means making money. Getting views and likes is great, but ultimately you want fans... and the best fans are going to buy your music and merch.
A good monetization strategy will allow you to profit from your promotions, so you can reinvest in more ads and grow your YouTube channel and fanbase intelligently.
Ways To Monetize
Here are some sites and services that can help you quickly and easily get started making money.
Sites Referenced:
Patreon
TeeSpring
Shopify
DiscMakers
Amazon FBA
QRates
Music Promotion Machine
Related Videos From YouTube
Module 7 - Advanced Strategies
Campaign Optimization
No matter how good your results are, there's always room for improvement. Getting the best results possible from your campaigns requires some testing and tweaking.
Conversion Tracking
Conversion tracking allows you to see some powerful data. You can tell how many fans are joining your email list, much it costs to get a new fan on your email list, how much money you're making from your promotions, and more.
This type of data can help you make smart decisions in regards to allocation of your advertising budget.
Custom Audiences
As you get more familiar with the Google Ads platform, you may want to experiment with some different targeting options. Custom audiences can help you get you music videos and other promotions in front of the right people.
Module 8 - Wrap Up
Wrap Up
Here's a quick recap of what we covered, some final tips to get the most out of what you learned here in this course, and next steps.