MODULE 3 - Facebook
1. The Largest Social Network
In the age of TikTok and Instagram Influencers, Facebook is still the biggest social network, and the fastest and easiest platform to grow an audience.
You might think that Facebook is just for older audiences, but you would be wrong.
2. Growing on Facebook
There are a few different ways to grow on Facebook. Creating sharable content and engaging with your followers are fundamentals the will help you grow on all social media.
But to really accelerate your growth, you need to understand how to use the Facebook Ads.
3. Introduction To Facebook Ads
There are 3 levels of a facebook Ad Campaign.
The top level is the "Campaign" level. Then within each campaign, you’ll have your "Ad Sets". Within each ad set, you have your "Ads".
4. Page Like Campaigns
"Page Like" campaigns are the fastest and easiest way to get followers on Facebook. This video demonstrates how to set them up the right way and test variations of your ads.
How to set up Facebook Business Manager: CLICK HERE
5. Testing With Facebook Ads
Facebook Ads allow you to test content to find out how your target audience will respond to it without posting to your social media accounts.
This strategy can be applied testing content (and music) for virtually ANY platform or promotion. Not just Facebook.
6. Customizing Columns
How to customize columns to view various metrics in the Facebook Ad Manager dashboard.
7. Results of Page Like Campaign
Here we review the results of the Page Like Campaign that we set up in a previous video.
8. Video View Campaign Results
Here we review the results of the Video View Campaign that we set up in a previous video.